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Started in 1998, the franchise has been a critical and commercial success and is generally acknowledged as a pioneer of realistic rally sports racing games. As a result, Codemasters had acquired the exclusive license to the World Rally Championship series in June 2020, which will begin as a five-year deal in 2023. In 2022, the franchise was rebranded as EA Sports Rally with both Dirt and Dirt Rally games being released under the brand. Dirt and Dirt Rally (stylized as DiRT and DiRT Rally, formerly known as Colin McRae Rally), also known as EA Sports Rally, is a rally racing video game series developed by Codemasters and published by Electronic Arts under its EA Sports label.